How we work
We love to collaborate with you, rather than work for you.
Design thinking is a process for creative problem solving
01. Empathize
Empathy is the centerpiece of a human-centered design process. The Empathize mode is the work you do to understand people, within the context of your design challenge. It is your effort to understand the way they do things and why, their physical and emotional needs, how they think about world, and what is meaningful to them.
02. Ideate
Ideate is the mode of the design process in which you concentrate on idea generation. Mentally it represents a process of “going wide” in terms of concepts and outcomes. Ideation provides both the fuel and also the source material for building prototypes and getting innovative solutions into the hands of your users.
03. Prototype
The Prototype mode is the iterative generation of artifacts intended to answer questions that get you closer to your final solution. In the early stages of a project that question may be broad but on later stages it may get a little more refined.
04. Test
The Test mode is when you solicit feedback, about the prototypes you have created, from your users and have another opportunity to gain empathy for the people you are designing for. Testing is another opportunity to understand your user, but unlike your initial empathy mode, you have now likely done more framing of the problem and created prototypes to test.
This approach, which IDEO calls design thinking, brings together what is desirable from a human point of view with what is technologically feasible and economically viable. It also allows people who aren't trained as designers to use creative tools to address a vast range of challenges.
Amberan managment follows the principles of design thinking to create user centered design solutions.
*According to Tim Brown “Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”
Thinking like a designer can transform the way organizations develop products, services, processes, and strategy.
What makes us different
Our team is a mix of genders, skills, education, age and nationality...
We share the same vision to design innovative solutions for a sustainable society.
Everybody is different! That is something we all have in common!
We collect as much diversity and different perspectives as we can – to get the best foundation for innovation in our solutions.
We’re building our team with a variety of expertise, skills and experiences.
Sometimes we take parts in other teams, to exchange knowledge and experiences, in meeting their challenges.
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